EMPATHY + TRANSPARENCY = TRUST

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I started ES&A because Milwaukee doesn’t need another agency trying to impress you with a trendy office, global clients, or how many people will be on your “team.”

You know the pitch — three hours of smoke and mirrors, a slick presentation, and a room full of people telling you how great you are… followed by a takedown of everything your last agency did wrong. No thanks. That’s not me. That’s not this company.

I built Eastside & Around to be the antidote to that.

A real partner for local brands — small to mid-sized businesses in Greater Milwaukee — who need smart, honest, effective marketing help. No BS. No inflated egos. Just someone in your corner who gets it. 

This isn’t about being the next Laughlin Constable or C-K.
This is about becoming the go-to local shop for the people who make Milwaukee go.

The vibe? I am conversational, scrappy, local, and invested in my relationships.

I curse. I talk about my kids. I complain about I-43 traffic like everyone else. I’m human first, consultant second. Because I believe that the best work — the stuff that actually moves the needle — starts with trust and real connection.

So yeah, I want to know how your business is doing. But I also want to know how your fantasy football team is looking, if your son just started T-ball, or whether you’re as frustrated with the Bucks’ rotation as I am.

Over the years, I’ve worked inside some of the top agencies in the Midwest. I’ve seen the good. But I’ve also seen what happens when you’re not a top-dollar client. 

You get pushed down the pipeline. Your calls take a week to return. And suddenly, it takes ten people to give you one straight answer. That’s not how I work.

At ES&A, it’s just me — and the handpicked local rockstars I call when your brand needs more. 

Strategy, creative, video, media — I’ve got the team.  I just don’t pretend we all sit in the same building wearing branded hoodies.

Hi there! My name is Al Nennig, and I’ve worked inside the agency world for 15+ years—across every major marketing discipline and countless verticals. What I learned is simple: Most small brands don’t need more vendors. They need someone who sees how it all connects.

When I am not busy diving into campaign plans and marketing research, you can find me spending time with my two beautiful daughters, Charlotte and Ellie. I am also an avid film and sports enthusiast, blogger, and pop culture nerd.